American Marketing Association
Corporate Stories told with Bold Visuals
Whether driving engagement or fundraising support, our visuals are designed to inspire action.
Brazen Motion partnered with the American Marketing Association to highlight the impact of student-led initiatives through compelling storytelling. We crafted two distinct videos—one to energize and inform potential members about AMA’s opportunities, and another to evoke an emotional response to its social work.
To attract new members, we created a dynamic recruitment video that blended interviews with event coverage, showcasing AMA’s professional development opportunities.
Crisp, well-lit footage maintained a polished corporate feel, while scripted interviews provided insight into the organization. The result was a seamless mix of information and inspiration, designed to encourage student involvement.
Our second project focused on AMA’s work with Pro Chapina, an initiative supporting single mothers in Antigua, Guatemala.
This video took a more delicate approach, using personal narratives and emotional b-roll to highlight the need and impact. By telling a story that moved from challenge to solution, we created a compelling call to action that helped drive support for the cause.